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How is being innovative different from being creative?

Discussions about innovation are often made difficult because people are unclear about the exact meanings of some key terms.

When creativity pays

We all know that creativity matters when it comes to advertising, but I will bet that this is where the agreement stops.

Growth Increases Value Of UK Creative Industries To £71BN

The UK’s creative industries are generating approximately £71.4 billion of value to the UK economy following a surge in growth